What is Your Audience Like?

Audience Breakdown

Some of the insights provided under What is Your Audience Like are tracked automatically. This section is meant to help you find the thread between your product’s value and the audience that can benefit. Taking time to accurately define your target audience will enable your app to scale faster. Moreover, MIKROS provides data so that you can learn from behavioral trends to increase the efficacy of your targeting through segmentation.

There is a special emphasis on identifying toxic users in this section. Here, you will learn about the number of users who are causing trouble in your product and perhaps are even costing you money.

Code Tip: To learn more about how to track user reputation, click here.

Shortlist of KPIs and Insights

KPI (Key Performance Indicator) Description
Audience Interests Breakdown of user interests from their taste in games, content, overall level of competitiveness and more.
Average User Reputation Score Average user Reputation Score.
Percentage of Toxic Users The percentage of users who have a Reputation Score in the range of [1-4]. These users have multiple offenses that could be negatively impacting your game. To learn more click here.
Total Toxic Users The total number of users who have a Reputation Score in the range of [1-4]. To learn more click here.

Shortlist of Extended KPIs and Insights

Dynamic KPIs are KPIs that are only viewable if using the appropriate tracker functions in your app. There are specific functions that will unlock KPIs that you would not see otherwise. To learn more click here.

Below are additional KPIs that are available to you if using Reputation Trackers.

KPI (Key Performance Indicator) Description
DescriptionAudience Reputation Breakdown Breakdown of Reputation Score distribution.
Biggest Complaints From Users The top complaints from users using our app.
Percentage of Negative Interactions The percentage of negative user interactions versus positive.
Percentage of Position Interactions The percentage of positive user interactions versus negative.
Total Negative Interactions Total negative user interactions. These are incidents where users felt uncomfortable, upset, and/or didn’t enjoy their interaction with other players.
Total Positive Interactions Total positive user interactions. These are incidents where users have reported having fun, and/or enjoyed their interaction with other players.