Documentation

Frequently Asked Questions (FAQ)

What is MIKROS Marketing?

MIKROS Marketing is an automated marketing platform designed specifically for game studios. It simplifies game promotion by running campaigns across multiple digital channels without manual setup or ongoing management.

How does MIKROS Marketing differ from traditional ad platforms like Google Ads or Facebook Ads?

Unlike traditional ad platforms, which require complex campaign setup, bidding strategies, and manual optimization, MIKROS Marketing operates autonomously. It distributes your promotion across various channels including gaming communities, social media, influencers, and publications, with one-click activation and automated optimization.

How do I start a campaign with MIKROS Marketing?

Add your game project to the platform, set a daily budget and campaign length, submit for approval, and once approved, your campaign runs automatically without further input.

What is the minimum budget required?

Campaigns start at $20 per day. You can scale the budget up or down depending on your marketing goals.

Can I run a campaign for more than one game at a time?

Yes. You can create and manage multiple campaigns for different games independently.

How long do campaigns run?

Campaigns typically run for 1 to 3 months. This shorter, focused duration maximizes engagement and allows you to refresh your marketing strategy frequently.

Are there any hidden fees or charges?

No. You pay the daily budget you set upfront. There are no additional hidden fees or charges.

What platforms does MIKROS Marketing use to promote my game?

The platform automatically promotes your game across a combination of gaming communities, digital publications, social media networks, and influencer ecosystems.

Can I pause or cancel a campaign?

Campaigns are paid upfront for their set duration. There is no option to cancel mid-campaign, ensuring uninterrupted and fully executed marketing efforts.

How is campaign performance measured?

You can monitor overall engagement and exposure metrics through the MIKROS dashboard. Detailed tracking of individual ad placements is not required as the platform optimizes performance automatically.

What are the Premium Feature Packages?

Premium packages include:

  • Writing Package for professional content placement.
  • Social Media Package for strategic engagement.
  • Influencer Package to leverage trusted voices in the gaming community.

Can I add Premium Features after starting a campaign?

Yes. You can upgrade your campaign by adding premium packages to increase reach and credibility.

Is MIKROS Marketing suitable for all game studio sizes?

Yes. The platform is designed to support independent developers, mid-size studios, and AAA teams.

How quickly does the campaign start after submission?

Once approved, campaigns activate immediately with no waiting period or manual configuration needed.